This paper looks into how European Commission (EC) and EU Member States officials express their concern regarding the use of artificial intelligence (AI) through the lenses of what we have called to be based on a “responsible communication” concept. The assumption is that the expression of concerns is considered representative of a responsible behavior in terms of communication regarding an emerging technology. To analyze their attitude to responsibility in terms of communication regarding the use of AI from a governmental perspective, this research investigated the discourses expressed in official documents representing the AI strategies at the European level. The analysis allowed us to identify three types of communication models used in the written and published discourse of European governmental bodies as representatives of the European strategy with regard to the use of AI. The identified communication models are pessimistic AI communication, optimistic AI communication and equilibrated AI communication