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Article Dans Une Revue Technological Forecasting and Social Change Année : 2023

Cookiepocalypse: What are the most effective strategies for advertisers to reshape the future of display advertising?

Nadr El Hana
Ouidade Sabri
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hal-03957610 , version 1 (26-01-2023)

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Nadr El Hana, Maria Mercanti-Guérin, Ouidade Sabri. Cookiepocalypse: What are the most effective strategies for advertisers to reshape the future of display advertising?. Technological Forecasting and Social Change, 2023, 188, pp.122297. ⟨10.1016/j.techfore.2022.122297⟩. ⟨hal-03957610⟩

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