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Article Dans Une Revue Journal of Tourism Futures Année : 2023

Effectiveness of the Covid-19 vaccination on travel intentions: case of Iran

Efficacité de la vaccination Covid-19 sur les intentions de voyage : le cas de l'Iran

Résumé

Purpose This paper aims to examine tourists' behavioral changes in response to health crises, this study examines the individual's uncertainty and adaptability to the challenges using behavioral coping strategies. Design/methodology/approach The study combines the theory of planned behavior (TPB) and protection motivation theory. Using the PLS-SEM technique, this study examines the relationship between the destination's competitive profits and travel intention of Iranian tourists in the post-Covid-19 pandemic. Findings The social-support coping (Instrumental) does not incorporate tourists' adaptive behaviors. Vulnerable vaccination significantly affects the extremeness of an individual's problem-focused coping, which affects tourist's adaptive behaviors in crisis time, indicating the effectiveness of the Covid-19 vaccination on travel intention. Research limitations/implications The findings may assist tourism authorities and planners develop unique tourism products and services based on tourist behavior following the health crises. Originality/value This study contributes to development of the TPB method, indicating that visa exemption and competitive profits of a destination would motivate travel intention existing inefficacy of local government and its negative background, reshaping and thus influencing changing behavior.

Dates et versions

hal-03953605 , version 1 (24-01-2023)

Identifiants

Citer

Amir Hossein Qezelbash, Sarasadat Makian, Rasoul Shahabi Sorman Abadi. Effectiveness of the Covid-19 vaccination on travel intentions: case of Iran. Journal of Tourism Futures , 2023, ⟨10.1108/JTF-05-2022-0147⟩. ⟨hal-03953605⟩

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