Optimal transport is now a standard tool for solving many problems in statistics and machine learning. The optimal "transport of probability measures" is also a recurring theme in stochastic control and distributed control, where in the latter application the probability measure corresponds to an empirical distribution associated with a large collection of distributed agents, subject to local and global control. The goal of this paper is to make precise these connections, which inspires new relaxations of optimal transport for application in new and traditional domains. The proposed relaxation replaces a target measure with a "moment class": a set of probability measures defined by generalized moment constraints. This is motivated by applications to control, outlier detection, and to address computational complexity. The main conclusions are (i) A characterization of the solution is obtained, similar to Kantorovich duality, in which one of the dual functions in the classical theory is replaced by a linear combination of the features defining the generalized moments. Hence the dimension of the optimization problem coincides with the number of constraints, even with an uncountable state space; (ii) By introducing regularization in the form of relative entropy, the solution can be interpreted as replacing a maximum with a softmax in the dual; (iii) In applications such as control for which it is not known a-priori if the moment class is non-empty, a relaxation is proposed whose solution admits a similar characterization; (iv) The gradient of the dual function can be expressed in terms of the expectation of the features under a tilted probability measure, which motivates Monte-Carlo techniques for computation.