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Article Dans Une Revue International Journal of Fashion Design, Technology and Education Année : 2022

Toward product transparency: communicating traceability information to consumers

Résumé

In the textile industry, corporate transparency does not provide information about products that would allow customers to make informed purchases. Based on a literature review, the concept of product transparency is defined as the disclosure of information concerning a specific product about traceability and sustainability conditions for the supplier, as well as the entire lifecycle and the buying firm's purchasing practices. A field study in the current fashion landscape evaluated the situation of actual practices concerning transparency and compared information available online and in-store regarding both product transparency and corporate transparency. The information available at the time of purchase is limited and even more so on the internet. An experiment with a brand to create a customer information model for a specific product focuses on the importance of traceability for gathering the information necessary. The authors discuss the necessity of centralising information in a Digital Product Passport for greater transparency.

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Dates et versions

hal-03879884 , version 1 (30-11-2022)

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Pantxika Ospital, Dimitri Masson, Cédrick Béler, Jérémy Legardeur. Toward product transparency: communicating traceability information to consumers. International Journal of Fashion Design, Technology and Education, 2022, pp.1-12. ⟨10.1080/17543266.2022.2142677⟩. ⟨hal-03879884⟩
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