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Chapitre D'ouvrage Année : 2019

Customer relationships and digital technologies: what place and role for sales representatives?

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hal-03847835 , version 1 (10-11-2022)

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  • HAL Id : hal-03847835 , version 1

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Eric Julienne, Maud Dampérat, Romain Franck. Customer relationships and digital technologies: what place and role for sales representatives?. Gilles N'Goala; Virginie Pez-Pérard; Isabelle Prim-Allaz. Augmented customer strategy : CRM in the digital age, ISTE Ltd ; John Wiley & Sons, pp.149-166, 2019, Innovation, entrepreneurship and management series, 978-1-78630-372-1. ⟨hal-03847835⟩
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