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Chapitre D'ouvrage Année : 2021

Two-sided markets, pricing, and network effects

Résumé

The chapter has ten sections, which cover the theory of two-sided markets and related empirical work. Section 1 introduces the reader to the literature. Section 2 covers the case of markets dominated by a single monopolistic firm. Section 3 discusses the theoretical literature on competition for the market, focusing on pricing strategies that firms may follow to prevent entry. Section 4 discusses pricing in markets in which multiple platforms are active and serve both sides. Section 5 presents alternative models of platform competition. Section 6 discusses richer matching protocols whereby platforms price-discriminate by granting access only to a subset of the participating agents from the other side and discusses the related literature on matching design. Section 7 discusses identification in empirical work. Section 8 presents approaches to estimation. Section 9 discusses estimation in empirical work. Finally, Section 10 concludes.
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Dates et versions

hal-03828345 , version 1 (25-10-2022)

Identifiants

Citer

Bruno Jullien, Alessandro Pavan, Marc Rysman. Two-sided markets, pricing, and network effects. Kate Ho; Ali Hortacsu; Alessandro Lizzeri. Handbook of Industrial Organization, Volume 4, 4, Elsevier, pp.485-592, 2021, Handbook of Industrial Organization, 978-0-323-91513-7. ⟨10.1016/bs.hesind.2021.11.007⟩. ⟨hal-03828345⟩
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