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Communication Dans Un Congrès Année : 2022

Putting theory into practice to improve social marketing interventions: Examination against Andreasen’s (2002) benchmarking criteria

Margaret Josion-Portail
Marie-Laure Mourre
Pauline de Pechpeyrou
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hal-03817308 , version 1 (17-10-2022)

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  • HAL Id : hal-03817308 , version 1

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Margaret Josion-Portail, Marie-Laure Mourre, Pauline de Pechpeyrou. Putting theory into practice to improve social marketing interventions: Examination against Andreasen’s (2002) benchmarking criteria. European Social Marketing Conference, Apr 2022, Thessalonique, Greece. ⟨hal-03817308⟩
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