Genuine multipartite entanglement of a given multipartite pure quantum state can be quantified through its geometric measure of entanglement, which, up to logarithms, is simply the maximum overlap of the corresponding unit tensor with product unit tensors, a quantity which is also known as the injective norm of the tensor. Our general goal in this work is to estimate this injective norm for randomly sampled tensors. To this end, we study and compare various algorithms, based either on the widely used alternating least squares method or on a novel normalized gradient descent approach, and suited to either symmetrized or non-symmetrized random tensors. We first benchmark their respective performances on the case of symmetrized real Gaussian tensors, whose asymptotic average injective norm is known analytically. Having established that our proposed normalized gradient descent algorithm generally performs best, we then use it to provide approximate numerical values for the average injective norm of complex Gaussian tensors (i.e.~up to normalization uniformly distributed multipartite pure quantum states), with or without permutation-invariance. Finally, we are also able to estimate the average injective norm of random matrix product states constructed from Gaussian local tensors, with or without translation-invariance. All these results constitute the first numerical estimates on the amount of genuinely multipartite entanglement typically present in various models of random multipartite pure states.