Live shopping: how perceived value influences satisfaction and loyalty - Archive ouverte HAL
Communication Dans Un Congrès Année : 2022

Live shopping: how perceived value influences satisfaction and loyalty

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hal-03796407 , version 1 (04-10-2022)

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  • HAL Id : hal-03796407 , version 1

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Yacine Ouazzani, Martina Gallarza, Karine Picot-Coupey, Isabelle Collin-Lachaud. Live shopping: how perceived value influences satisfaction and loyalty. Recent Advances in Retailing and Consumer Science, Jul 2022, Baveno, Italy. ⟨hal-03796407⟩
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