Opera streaming: perceived value as an explanatory factor for loyalty and intention to attend an opera in an opera house - Archive ouverte HAL
Article Dans Une Revue Journal of Marketing Management Année : 2022

Opera streaming: perceived value as an explanatory factor for loyalty and intention to attend an opera in an opera house

Yacine Ouazzani
TBS Education
Haydeé Calderón-García
Universitat de València = University of Valencia
Berta Tubillejas-Andrés
Universitat de València = University of Valencia

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Gestion et management

Yacine Ouazzani  : Connectez-vous pour contacter le contributeur

https://hal.science/hal-03796348

Soumis le : mardi 4 octobre 2022-13:22:32

Dernière modification le : lundi 25 novembre 2024-09:36:06

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hal-03796348 , version 1 (04-10-2022)

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Yacine Ouazzani, Haydeé Calderón-García, Berta Tubillejas-Andrés. Opera streaming: perceived value as an explanatory factor for loyalty and intention to attend an opera in an opera house. Journal of Marketing Management, 2022, https://www.tandfonline.com/doi/abs/10.1080/0267257X.2022.2105936. ⟨10.1080/0267257X.2022.2105936⟩. ⟨hal-03796348⟩

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