Communication Dans Un Congrès Année : 2022

Perfume advertising strategies and Classical Antiquity: roles and meaning of Greek and Roman reference in long-term marketing campaigns

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hal-03784541 , version 1 (23-09-2022)

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  • HAL Id : hal-03784541 , version 1

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Fabien Bièvre-Perrin, Claire Mercier. Perfume advertising strategies and Classical Antiquity: roles and meaning of Greek and Roman reference in long-term marketing campaigns. I’m Your Venus: The Reception of Antiquity in Modern Cosmetic Advertising and Marketing (org. J. Draycott, L. Tottelin), Sep 2022, Cardiff, United Kingdom. ⟨hal-03784541⟩
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