Metaverse beyond the hype: multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy
Yogesh Dwivedi
(1)
,
Laurie Hughes
(1)
,
Abdullah Baabdullah
(2)
,
Samuel Ribeiro-Navarrete
(3)
,
Mihalis Giannakis
(4)
,
Mutaz Al-Debei
(5)
,
Denis Dennehy
(6)
,
Bhimaraya Metri
(7)
,
Dimitrios Buhalis
(8)
,
Christy M.K. Cheung
(9)
,
Kieran Conboy
(10)
,
Ronan Doyle
(10)
,
Rameshwar Dubey
(11, 12)
,
Vincent Dutot
(13)
,
Reto Felix
(14)
,
D.P. Goyal
(15)
,
Anders Gustafsson
(16)
,
Chris Hinsch
(17)
,
Ikram Jebabli
(18)
,
Marijn Janssen
(19)
,
Young-Gab Kim
(20)
,
Jooyoung Kim
(21)
,
Stefan Koos
(22)
,
David Kreps
(23)
,
Nir Kshetri
(24)
,
Vikram Kumar
(25)
,
Keng-Boon Ooi
(26, 27, 28)
,
Savvas Papagiannidis
(29)
,
Ilias Pappas
(30, 31)
,
Ariana Polyviou
(32)
,
Sang-Min Park
(33)
,
Neeraj Pandey
(34)
,
Maciel Queiroz
(35)
,
Ramakrishnan Raman
(36)
,
Philipp Rauschnabel
(22)
,
Anuragini Shirish
(37, 38)
,
Marianna Sigala
(39, 40)
,
Konstantina Spanaki
(4)
,
Garry Wei-Han Tan
(26, 28)
,
Manoj Kumar Tiwari
(34, 41)
,
Giampaolo Viglia
(42)
,
Samuel Fosso Wamba
(43)
1
EMaRC -
Emerging Markets Research Centre
2 King Abdulaziz University
3 ESIC Business & Marketing School
4 Audencia Business School
5 Al-Ahliyya Amman University
6 Swansea University
7 IIM Nagpur - Indian Institute of Management Nagpur
8 POLYU - The Hong Kong Polytechnic University [Hong Kong]
9 HKBU - Hong Kong Baptist University
10 LERO - The Irish Software Engineering Research Centre
11 Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School
12 Liverpool Business School
13 IPAG Business School
14 UTRGV - University of Texas Rio Grande Valley [Brownsville, TX]
15 Indian Institute of Management Shillong
16 BI Norwegian Business School [Oslo]
17 Grand Valley State University
18 UIR - Université Internationale de Rabat
19 TU Delft - Delft University of Technology
20 Sejong University
21 University of Georgia [USA]
22 Universität der Bundeswehr München [Neubiberg]
23 J.E. Cairnes School of Business and Economic
24 UNCG - University of North Carolina [Greensboro]
25 SRV Media Private Ltd
26 UCSI University
27 Chang Jung Christian University
28 Nanchang Institute of Technology
29 Newcastle University Business School
30 UIA - University of Agder
31 NTNU - Norwegian University of Science and Technology
32 UCY - University of Cyprus [Nicosia]
33 Korea University [Seoul]
34 NITIE - National Institute of Industrial Engineering [Mumbai]
35 FGV-EAESP - Fundação Getúlio Vargas - Escola de Administração de Empresas de São Paulo = Fundação Getulio Vargas’s Sao Paulo School of Business Administration
36 Deemed University
37 IMT-BS - TIM - Département Technologies, Information & Management
38 LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363)
39 University of Piraeus
40 Curtin University
41 IIT Kharagpur - Indian Institute of Technology Kharagpur
42 University of Portsmouth
43 TBS - Toulouse Business School
2 King Abdulaziz University
3 ESIC Business & Marketing School
4 Audencia Business School
5 Al-Ahliyya Amman University
6 Swansea University
7 IIM Nagpur - Indian Institute of Management Nagpur
8 POLYU - The Hong Kong Polytechnic University [Hong Kong]
9 HKBU - Hong Kong Baptist University
10 LERO - The Irish Software Engineering Research Centre
11 Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School
12 Liverpool Business School
13 IPAG Business School
14 UTRGV - University of Texas Rio Grande Valley [Brownsville, TX]
15 Indian Institute of Management Shillong
16 BI Norwegian Business School [Oslo]
17 Grand Valley State University
18 UIR - Université Internationale de Rabat
19 TU Delft - Delft University of Technology
20 Sejong University
21 University of Georgia [USA]
22 Universität der Bundeswehr München [Neubiberg]
23 J.E. Cairnes School of Business and Economic
24 UNCG - University of North Carolina [Greensboro]
25 SRV Media Private Ltd
26 UCSI University
27 Chang Jung Christian University
28 Nanchang Institute of Technology
29 Newcastle University Business School
30 UIA - University of Agder
31 NTNU - Norwegian University of Science and Technology
32 UCY - University of Cyprus [Nicosia]
33 Korea University [Seoul]
34 NITIE - National Institute of Industrial Engineering [Mumbai]
35 FGV-EAESP - Fundação Getúlio Vargas - Escola de Administração de Empresas de São Paulo = Fundação Getulio Vargas’s Sao Paulo School of Business Administration
36 Deemed University
37 IMT-BS - TIM - Département Technologies, Information & Management
38 LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363)
39 University of Piraeus
40 Curtin University
41 IIT Kharagpur - Indian Institute of Technology Kharagpur
42 University of Portsmouth
43 TBS - Toulouse Business School
Anuragini Shirish
- Fonction : Auteur
- PersonId : 10724
- IdHAL : anuragini-shirish
- ORCID : 0000-0001-8199-2889
- IdRef : 195470583
Résumé
The metaverse has the potential to extend the physical world using augmented and virtual reality technologies allowing users to seamlessly interact within real and simulated environments using avatars and holograms. Virtual environments and immersive games (such as, Second Life, Fortnite, Roblox and VRChat) have been described as antecedents of the metaverse and offer some insight to the potential socio-economic impact of a fully functional persistent cross platform metaverse. Separating the hype and “meta…” rebranding from current reality is difficult, as “big tech” paints a picture of the transformative nature of the metaverse and how it will positively impact people in their work, leisure, and social interaction. The potential impact on the way we conduct business, interact with brands and others, and develop shared experiences is likely to be transformational as the distinct lines between physical and digital are likely to be somewhat blurred from current perceptions. However, although the technology and infrastructure does not yet exist to allow the development of new immersive virtual worlds at scale - one that our avatars could transcend across platforms, researchers are increasingly examining the transformative impact of the metaverse. Impacted sectors include marketing, education, healthcare as well as societal effects relating to social interaction factors from widespread adoption, and issues relating to trust, privacy, bias, disinformation, application of law as well as psychological aspects linked to addiction and impact on vulnerable people. This study examines these topics in detail by combining the informed narrative and multi-perspective approach from experts with varied disciplinary backgrounds on many aspects of the metaverse and its transformational impact. The paper concludes by proposing a future research agenda that is valuable for researchers, professionals and policy makers alike.