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Journal Articles Question(s) de Management Year : 2021

The impact of CSR perceptions on employer attractiveness: an empirical study

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Abstract

This study examines the impact of the perception of a company's commitment to CSR on its attractiveness as an employer, as perceived by management students. More specifically, it aims at checking whether or not future business graduates are more likely to be attracted to an employer based on their perceptions of that company's commitment to CSR. A questionnaire-based survey was carried out with 295 first-and second-year master in management students in French and Moroccan universities. Overall, the results show that the perception of CSR has no significant impact on the attractiveness of a potential employer. A country-specific analysis confirmed this result, as no difference between French and Moroccan students was found. The paper's findings show that future employees may not be as sensitive to CSR aspects as could have been expected. It suggests that graduates are likely to be more attracted by their own expected working conditions as opposed to general CSR practices.
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Dates and versions

hal-03714729 , version 1 (05-07-2022)

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  • HAL Id : hal-03714729 , version 1

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Laïla Benraïss-Noailles, Olivier Herrbach, Catherine Viot. The impact of CSR perceptions on employer attractiveness: an empirical study. Question(s) de Management, 2021, 32, pp.15-24. ⟨hal-03714729⟩
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