Supply chains have been at the core of numerous scandals related to consumer goods. These scandals tend to open the opportunity to investigate the sensitiveness of end-users to supply chains processes. However, if this element has been partially studied by literature, it needs knowledge deepening and updating. This paper examines the sensitiveness of French end-users to the supply chains processes regarding consumer goods sold in French shops. The main research question consists in testing of the influence of end-user characteristics upon sensitiveness to supply chain dimensions. This study analyses a set of 833 French end-users which were questioned about 24 supply chain characteristics thanks to a 7 points Likert-scale online questionnaire between September 2019 and October 2019. The analysis distinguishes the opinions provided for food and non-food items sold in physical stores (e-commerce has not been considered). It's based upon simple descriptive statistics and 2-sample T-tests. This paper enriches supply chain management literature by confirming the necessity for supply chain management to consider the sensitiveness of end-users to supply chain characteristics when operating a transition towards greener supply chain management.