In this work, we investigate measurement incompatibility in general probabilistic theories (GPTs). We show several equivalent characterizations of compatible measurements. The first is in terms of the positivity of associated maps. The second relates compatibility to the inclusion of certain generalized spectrahedra. For this, we extend the theory of free spectrahedra to ordered vector spaces. The third characterization connects the compatibility of dichotomic measurements to the ratio of tensor crossnorms of Banach spaces. We use these characterizations to study the amount of incompatibility present in different GPTs, i.e. their compatibility regions. For centrally symmetric GPTs, we show that the compatibility degree is given as the ratio of the injective and the projective norm of the tensor product of associated Banach spaces. This allows us to completely characterize the compatibility regions of several GPTs, and to obtain optimal universal bounds on the compatibility degree in terms of the 1-summing constants of the associated Banach spaces. Moreover, we find new bounds on the maximal incompatibility present in more than three qubit measurements.