Studies examining the potential of augmented reality (AR) to improve assembly tasks are often unrepresentative of real assembly line conditions and assess mental workload only through subjective measurements and leads to conflicting results. We proposed a study directly carried out in industrial settings, to compare the impact of ARbased instructions to computerized instructions, on assembly effectiveness (completion time and errors) and mental workload using objective (eye tracking), subjective (NASA-TLX) and behavioral measurements (dual task paradigm). According to our results, AR did not improve effectiveness (increased assembly times and no decrease in assembly errors). Two out of three measurements indicated that AR led to more mental workload for simple assembly workstation, but equated computer instructions for complex workstation. Our data also suggest that, AR users were less able to detect external events (danger, alert), which may play an important role in the occurrence of work accidents.