Children’s consumption at toy points of sale: Parent’s perception of experiential marketing mediators. - Archive ouverte HAL
Communication Dans Un Congrès Année : 2022

Children’s consumption at toy points of sale: Parent’s perception of experiential marketing mediators.

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hal-03660272 , version 1 (05-05-2022)

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  • HAL Id : hal-03660272 , version 1

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Maria De-Juan-Vigaray, Nora Bezaz. Children’s consumption at toy points of sale: Parent’s perception of experiential marketing mediators.. 10th Child and Teen Consumption Conference, May 2022, Madrid, Spain. ⟨hal-03660272⟩
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