“Live Big, Eat Small”! Advertising for Entomophagy by Kids' Awareness Raising: An Exploratory Study on Children in France: An Abstract - Archive ouverte HAL
Chapitre D'ouvrage Année : 2022

“Live Big, Eat Small”! Advertising for Entomophagy by Kids' Awareness Raising: An Exploratory Study on Children in France: An Abstract

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Gestion et management

Joël Brée  : Connectez-vous pour contacter le contributeur

https://hal.science/hal-03633137

Soumis le : mercredi 6 avril 2022-17:38:45

Dernière modification le : jeudi 24 août 2023-03:48:09

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hal-03633137 , version 1 (06-04-2022)

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Khaoula Jellouli, Joël Bree. “Live Big, Eat Small”! Advertising for Entomophagy by Kids' Awareness Raising: An Exploratory Study on Children in France: An Abstract. From Micro to Macro: Dealing with Uncertainties in the Global Marketplace, Springer International Publishing, pp.561-562, 2022, Developments in Marketing Science: Proceedings of the Academy of Marketing Science, ⟨10.1007/978-3-030-89883-0_149⟩. ⟨hal-03633137⟩

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