Branding and Franchising: For a Renewal of Contractual Approaches - Archive ouverte HAL
Communication Dans Un Congrès Année : 2019

Branding and Franchising: For a Renewal of Contractual Approaches

Muriel Fadairo
Joseph Kaswengi
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Dates et versions

hal-03606617 , version 1 (11-03-2022)

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  • HAL Id : hal-03606617 , version 1

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Muriel Fadairo, Joseph Kaswengi. Branding and Franchising: For a Renewal of Contractual Approaches. 1st International Colloquium on Branding, Labeling and Intelligence, Jun 2019, Orléans, France. ⟨hal-03606617⟩
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