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Communication Dans Un Congrès Année : 2019

Contractual Design and Spatial Organization in Retailing: Evidence from Brazilian Franchising on Brand Equity Protection Strategy

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hal-03571217 , version 1 (13-02-2022)

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  • HAL Id : hal-03571217 , version 1

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Joseph Kaswengi, Muriel Fadairo, Eugênio José Silva Bitti, Cintya Lanchimba. Contractual Design and Spatial Organization in Retailing: Evidence from Brazilian Franchising on Brand Equity Protection Strategy. 22ème Colloque International Etienne THIL, Oct 2019, Paris, France. ⟨hal-03571217⟩
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