“All you need is love”. From product design value perception to luxury brand love: An integrated framework - Archive ouverte HAL Access content directly
Journal Articles Journal of Business Research Year : 2022

“All you need is love”. From product design value perception to luxury brand love: An integrated framework

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hal-03562015 , version 1 (09-03-2022)

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Aurélie Hemonnet-Goujot, Pierre Valette-Florence. “All you need is love”. From product design value perception to luxury brand love: An integrated framework. Journal of Business Research, 2022, 139, pp.1463-1475. ⟨10.1016/j.jbusres.2021.10.066⟩. ⟨hal-03562015⟩
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