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            <title xml:lang="en">Digital transformation of companies: Proposal of a global theoretical framework for understanding</title>
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                <term xml:lang="en">performance</term>
                <term xml:lang="en">Digital transformation</term>
                <term xml:lang="en">digital technologies</term>
                <term xml:lang="en">industry 4.0</term>
                <term xml:lang="en">innovation</term>
                <term xml:lang="fr">performance</term>
                <term xml:lang="fr">innovation</term>
                <term xml:lang="fr">industrie 4.0</term>
                <term xml:lang="fr">technologies numériques</term>
                <term xml:lang="fr">Transformation digitale</term>
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              <p>The technological and digital revolution is bringing considerable changes to our daily lives. Digital technology is transforming consumer behavior, interactions and expectations in terms of satisfying their needs. Technology is forcing companies to seek their competitive advantages in a strong, highly evolved, interconnected and complex competitive market. In this context, a continuous transformation and adaptation is necessary or even mandatory for the organization in order to maintain its survival, and this by the concretization of its customer relationship to maintain and increase its market share, to have a strong position in front of its suppliers and the competition, to improve its competences and its internal processes and to be vigilant with regard to the new entrants of its sector of activities.This change, triggered by technology, prompts researchers to rethink and discuss previous models related to organizational change, challenged by the widespread diffusion of digital technologies. On this, the notion of digital transformation is recently addressed in several research works, defined and presented from different angles.This paper seeks to synthesize the dispersed knowledge about the digital transformation of companies and deduce, from the literature review, a comprehensive theoretical framework for understanding the concept, addressing its explanatory factors, the transformations to be made within the organization in the digital era and the expected results of a digital transformation project.Also, our proposed theoretical framework emphasizes the need to set up a continuous monitoring of digital transformation project by measuring intermediate and final results, and eventually make the necessary adaptations achieve the foreseeable objectives</p>
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              <p>La révolution technologique et numérique apporte des changements considérables dans notre quotidien. Le numérique transforme le comportement des consommateurs, ses interactions et ses attentes vis-à-vis de la satisfaction de ses besoins. La technologie impose aux entreprises de chercher leurs avantages concurrentiels au sein d’un marché concurrentiel fort, largement évolué, interconnecté et complexe.Dans ce contexte, une transformation et adaptation continue s’avère nécessaire, voire obligatoire pour l’organisation, afin de maintenir sa survie, et ce par la concrétisation de sa relation clients pour maintenir et accroitre sa part de marché, avoir une position forte face à ses fournisseurs et à la concurrence, améliorer ses compétences et ses processus internes et être vigilant à l’égard des nouveaux entrants de son secteur d’activités.Ce changement, déclenché par la technologie, incite les chercheurs de repenser et discuter les modèles antérieurs liés au changement organisationnel, mis en cause suite à la diffusion généralisée des technologies numériques. Sur ce, la notion de la transformation digitale est récemment abordée dans plusieurs travaux de recherche, définie et présentée à partir de différents angles.Notre travail cherche à synthétiser les connaissances dispersées au sujet de la transformation digitale des entreprises et déduire, à partir de la revue de littérature, un cadre théorique global de compréhension de concept, en abordant ses facteurs explicatifs, les transformations à apporter au sein de l’organisation à l’ère de digital et les résultats attendus d’un projet de transformation digitale.Aussi, le cadre théorique proposé met l’accent sur la nécessité de mettre en place un suivi continu de projet de transformation digitale en mesurant les résultats intermédiaires et finaux, et éventuellement apporter les adaptations nécessaires pour l’atteinte des objectifs prévisibles.</p>
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