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Poster De Conférence Année : 2020

Closely distant: how luxury brand-consumer engagement on social media influences consumer perception and loyalty

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hal-03556310 , version 1 (03-02-2022)

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  • HAL Id : hal-03556310 , version 1

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Ali Ghasemi Baghabrishami, Nathalie Fleck-Dousteyssier, Hélène Yildiz. Closely distant: how luxury brand-consumer engagement on social media influences consumer perception and loyalty. European Marketing Academy EMAC Conference, May 2020, Budapest, Hungary. ⟨hal-03556310⟩
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