Luxury on thin ice with social media: understanding consumers’ perception from online vs offline communication - Archive ouverte HAL
Communication Dans Un Congrès Année : 2021

Luxury on thin ice with social media: understanding consumers’ perception from online vs offline communication

Fichier non déposé

Dates et versions

hal-03556294 , version 1 (03-02-2022)

Identifiants

  • HAL Id : hal-03556294 , version 1

Citer

Ali Ghasemi Baghabrishami, Nathalie Fleck-Dousteyssier, Hélène Yildiz. Luxury on thin ice with social media: understanding consumers’ perception from online vs offline communication. Congrès International de l’AFM, May 2021, Anger, France. ⟨hal-03556294⟩
32 Consultations
0 Téléchargements

Partager

More