Efficient operation of thermal solar power plants is strongly dependent on the central receiver design. In particular, as the receiver tube determines the temperature behavior inside the receiver, its geometry proves to be the main factor affecting the solar tower receiver performances. This paper investigates the effect of several 3D geometric concepts on both temperature evolution and velocity of the working fluid at the receiver, in order to obtain an enhanced design, with augmented efficiency. A novel receiver tube with helical fins is proposed, aiming an increased heat exchange surface and improved thermal conduction. Extensive numerical simulation is carried out in ANSYS CFX (CFD) to assess the performances of the proposed solar tower receiver design. An unstructured mesh, generated by a computation machine, and (k-ε) turbulence model are employed to this regard. The results show that the tubes with helical fins for solar tower receivers give a very important increase in the outlet temperature, which can reach up to 1050 K.