The aim of this paper is to examine the impact of the new wave of technologies in the hospitality industry. We use a qualitative method to examine the effects of industry 4.0 technologies on the hospitality sector and how these technologies can help to resolve challenges it faces. While the first wave of technologies was characterized by lower cost, a more integrated value chain and other facilities, the newest technologies go far beyond this. Hospitality industry 4.0 technologies have new facilities and will have more important and deeper impacts. They should lead to reductions in mass tourism, personalized services and sustainability. The hospitality industry was an early adopter of technology. Over the years, digitalization has changed this sector and is expected to have even more profound changes on it in the post-COVID world. The future hospitality will change radically based on increased use of industry 4.0 technologies and different consumer behaviour and preferences.