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Article Dans Une Revue Journal of retailing and consumer services Année : 2022

Is the shopper always the king/queen? Study of omnichannel retail technology use and shopping orientations

Mohamed Slim Ben Mimoun
  • Fonction : Auteur
Boulbeba Slama

Dates et versions

hal-03519230 , version 1 (10-01-2022)

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Mohamed Slim Ben Mimoun, Caroline Lancelot Miltgen, Boulbeba Slama. Is the shopper always the king/queen? Study of omnichannel retail technology use and shopping orientations. Journal of retailing and consumer services, 2022, 65, pp.102844. ⟨10.1016/j.jretconser.2021.102844⟩. ⟨hal-03519230⟩

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