The effect of sustainable product innovation on the consumer–luxury brand relationship: The role of past identity salience - Archive ouverte HAL Access content directly
Journal Articles Journal of Business Research Year : 2022

The effect of sustainable product innovation on the consumer–luxury brand relationship: The role of past identity salience

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hal-03511454 , version 1 (09-03-2022)

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Aurélie Hemonnet-Goujot, Aurélie Kessous, Fanny Magnoni. The effect of sustainable product innovation on the consumer–luxury brand relationship: The role of past identity salience. Journal of Business Research, 2022, 139, pp.1513-1524. ⟨10.1016/j.jbusres.2021.10.070⟩. ⟨hal-03511454⟩
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