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Journal Articles Creativity and Innovation Management Year : 2020

When external design and marketing collaborate to develop new products: A typology of patterns

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Submitted on : Friday, March 11, 2022-11:28:21 AM

Last modification on : Monday, September 2, 2024-3:11:41 PM

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hal-03511390 , version 1 (11-03-2022)

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Aurélie Hemonnet-Goujot, Céline Abecassis‐moedas, Delphine Manceau. When external design and marketing collaborate to develop new products: A typology of patterns. Creativity and Innovation Management, 2020, 29 (S1), pp.51-62. ⟨10.1111/caim.12382⟩. ⟨hal-03511390⟩

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