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Pré-Publication, Document De Travail Année : 2018

Should I Stay or Should I Go: Artists and Free-Streaming

Maya Bacache-Beauvallet
Marc Bourreau

Résumé

While streaming services are becoming the dominant way to consume recorded music, professional musicians remain divided in their opinion toward streaming, especially towards free (ad-supported) ser- vices that generate very low royalties. This paper is one of the first attempts to analyse what are the factors that drive the artists’ opin- ion on free streaming. We emphasize four main determinants that affect the opinion of artists on free-streaming beyond their individual preferences: (i) freestreaming stands as a discovery tool that helps consumers to explore the music catalogue beyond stars and already well-known artists; (ii) freestreaming generates a positive externality on the live music market; (iii) the contractual situation of the artist also matters since the biggest recording companies obtain much more favourable conditions in revenue sharing from streaming services; (iv) the opinion of artists is also shaped by the evolution of consumption behaviour of their fan base that musicians cannot simply ignore. To check for the relevancy of these four factors we use poll data from more than 1,100 French professional musicians.

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Dates et versions

hal-03407887 , version 1 (28-10-2021)

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Paternité - Partage selon les Conditions Initiales

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  • HAL Id : hal-03407887 , version 1

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Ramadan Aly-Tovar, Maya Bacache-Beauvallet, Marc Bourreau, François Moreau. Should I Stay or Should I Go: Artists and Free-Streaming. 2018. ⟨hal-03407887⟩
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