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Journal Articles European Journal of Economics, Law and Social Sciences Year : 2021

How To Measure Competitive Intensity?

Gilles Roehrich
  • Function : Author

Abstract

In this research, we analyse the internal structure of competitive intensity on the basis of competitive dynamics. We propose a measure of competitive intensity based on two dimensions: strategic and tactical. This two-dimensional design makes it possible to gain a better understanding of the competitive battle, allowing managers to improve operations and the allocation of resources, according to both dimensions. It also provides a better understanding of the relationship between competitive intensity and other variables.
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Dates and versions

hal-03381232 , version 1 (16-10-2021)

Identifiers

  • HAL Id : hal-03381232 , version 1

Cite

Khalil Assala, Suela Bylykbashi, Gilles Roehrich. How To Measure Competitive Intensity?. European Journal of Economics, Law and Social Sciences, 2021. ⟨hal-03381232⟩
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