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Article Dans Une Revue Journal of Financial Services Marketing Année : 2021

Business cycles influences upon customer cross-buying behavior in the case of financial services

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hal-03358030 , version 1 (29-09-2021)

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Samy Mansouri. Business cycles influences upon customer cross-buying behavior in the case of financial services. Journal of Financial Services Marketing, 2021, 26 (3), pp.181-201. ⟨10.1057/s41264-021-00091-3⟩. ⟨hal-03358030⟩
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