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            <title xml:lang="en">Digital identity in cultural influence</title>
            <title xml:lang="fr">L'identité numérique sous emprise culturelle</title>
            <title xml:lang="en" type="sub">From self-expression to self-standardization</title>
            <title xml:lang="fr" type="sub">De l'expression de soi à sa standardisation</title>
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                <title xml:lang="en">Digital identity in cultural influence</title>
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                <term xml:lang="en">Digital embodiment</term>
                <term xml:lang="en">Digital empowerment</term>
                <term xml:lang="en">Empowement</term>
                <term xml:lang="en">Digital identity</term>
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              <p>Since the first Internet communication tools, digital identity has parted with his dreams of freedom of expression to learn within the frameworks of self-presentation delineated by the computer system. This paper presents three complementary analytical models of digital identity as a social-cognitive mediation, which open on the one hand, the comparative analysis of the structuring of identity in social media, on the other hand, a quantified analysis, in the context of web sciences. The highlighting of this work by the concept of globalization of information highlights approaches for analysis of identity stereotypes in the media in their social dimension culturally situated, but also the importance of the representation of the Other in Self-Representation.</p>
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              <p>Depuis les premiers outils de communication par internet, l’identité numérique s’est départie de ses rêves de liberté d’expression pour s’informer dans les cadres de présentation de soi délimités par le système informatique. Ce document présente trois modèles d’analyse complémentaires de l’identité numérique comme médiation sociocognitive, qui ouvrent d’une part, à l’analyse comparée de la structuration identitaire dans les médias sociaux, et, d’autre part, à une analyse quantifiée, dans le cadre des sciences du web.La mise en lumière de ces travaux par la notion de mondialisation de l’information met en évidence des pistes d’analyse des stéréotypes identitaires véhiculés par les médias sociaux dans leur dimension culturellement située, mais également l’importance de la figure de l’autre dans la représentation de soi.</p>
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