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              <p>&lt;b&gt;Objective&lt;/b&gt;&lt;br&gt;In this postmodern society, people tend to abandon conventional medicine for alternative medical systems, such as acupuncture. What are the reasons for this defiance regarding modern rationality and individualist success? Who turns to acupuncture?&lt;br&gt;&lt;br&gt;&lt;b&gt;Methods&lt;/b&gt;&lt;br&gt; This study (n=89) examined whether world views opposed to the predominance of rationality (i.e., mistrust of science, spirituality, paranormal beliefs) and individualist success or consumerism (i.e., power, achievement, and materialism), typically associated with the postmodern era, might explain this attraction toward acupuncture. Participants were recruited through Internet forums interested in complementary and alternative medicine and completed the questionnaire voluntarily.&lt;br&gt;&lt;br&gt;&lt;b&gt;Results&lt;/b&gt;&lt;br&gt;&lt;br&gt;&lt;b&gt;Conclusion&lt;/b&gt;</p>
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