Social Attachment Theory and the Relationship between Satisfaction, Luxury Brand Attachment, and Influencer Attachment: A Focus on Young Chinese Online Consumers under Quarantine: Structured Abstract - Archive ouverte HAL Accéder directement au contenu
Communication Dans Un Congrès Année : 2021

Social Attachment Theory and the Relationship between Satisfaction, Luxury Brand Attachment, and Influencer Attachment: A Focus on Young Chinese Online Consumers under Quarantine: Structured Abstract

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hal-03324166 , version 1 (23-08-2021)

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  • HAL Id : hal-03324166 , version 1

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Yu, S., Virginie de Barnier. Social Attachment Theory and the Relationship between Satisfaction, Luxury Brand Attachment, and Influencer Attachment: A Focus on Young Chinese Online Consumers under Quarantine: Structured Abstract. Academy of Marketing Science (AMS) Annual Conference, Jun 2021, New York, United States. ⟨hal-03324166⟩
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