Pandemic Crisis Effects on the Relationship between Satisfaction, Luxury Brand Attachment, and Influencer Attachment: An analysis of social attachment theory - Archive ouverte HAL
Communication Dans Un Congrès Année : 2021

Pandemic Crisis Effects on the Relationship between Satisfaction, Luxury Brand Attachment, and Influencer Attachment: An analysis of social attachment theory

Yu, S.
  • Fonction : Auteur
Virginie de Barnier
Centre d'Études et de Recherche en Gestion d'Aix-Marseille
CV

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Gestion et management

Abdelhafid BEN KHALLOUK  : Connectez-vous pour contacter le contributeur

https://hal.science/hal-03324164

Soumis le : lundi 23 août 2021-12:37:37

Dernière modification le : lundi 2 septembre 2024-15:12:13

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Dates et versions

hal-03324164 , version 1 (23-08-2021)

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  • HAL Id : hal-03324164 , version 1

Citer

Yu, S., Virginie de Barnier. Pandemic Crisis Effects on the Relationship between Satisfaction, Luxury Brand Attachment, and Influencer Attachment: An analysis of social attachment theory. European Marketing Association Conference (EMAC), May 2021, Madrid, Spain. ⟨hal-03324164⟩

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