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Communication Dans Un Congrès Année : 2021

Pandemic Crisis Effects on the Relationship between Satisfaction, Luxury Brand Attachment, and Influencer Attachment: An analysis of social attachment theory

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hal-03324164 , version 1 (23-08-2021)

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  • HAL Id : hal-03324164 , version 1

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Yu, S., Virginie de Barnier. Pandemic Crisis Effects on the Relationship between Satisfaction, Luxury Brand Attachment, and Influencer Attachment: An analysis of social attachment theory. European Marketing Association Conference (EMAC), May 2021, Madrid, Spain. ⟨hal-03324164⟩
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