How do customers react to dynamic price variances? An empirical study on the impact of price variance characteristics and the moderating role of economic benefit on customer behavioural intention - Archive ouverte HAL Access content directly
Conference Papers Year : 2021

How do customers react to dynamic price variances? An empirical study on the impact of price variance characteristics and the moderating role of economic benefit on customer behavioural intention

Vu, H.
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Nicod, L.
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hal-03324158 , version 1 (23-08-2021)

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  • HAL Id : hal-03324158 , version 1

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Vu, H., Sylvie Llosa, Nicod, L.. How do customers react to dynamic price variances? An empirical study on the impact of price variance characteristics and the moderating role of economic benefit on customer behavioural intention. 8èmes Journées de Recherche Prix, Gratuité, Don et Valeur, Jun 2021, Tours, France. ⟨hal-03324158⟩
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