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Communication Dans Un Congrès Année : 2021

How do customers react to dynamic price variances? An empirical study on the impact of price variance characteristics and the moderating role of economic benefit on customer behavioural intention

Vu, H.
  • Fonction : Auteur
Nicod, L.
  • Fonction : Auteur
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hal-03324158 , version 1 (23-08-2021)

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  • HAL Id : hal-03324158 , version 1

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Vu, H., Sylvie Llosa, Nicod, L.. How do customers react to dynamic price variances? An empirical study on the impact of price variance characteristics and the moderating role of economic benefit on customer behavioural intention. 8èmes Journées de Recherche Prix, Gratuité, Don et Valeur, Jun 2021, Tours, France. ⟨hal-03324158⟩
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