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Communication Dans Un Congrès Année : 2021

Luxury and transgression: the paradox of recycled product innovations. From the consumer’s point of view to the brand’s one

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hal-03324108 , version 1 (23-08-2021)

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Thérèse Fournaise, Aurélie Kessous, Pierre Valette-Florence. Luxury and transgression: the paradox of recycled product innovations. From the consumer’s point of view to the brand’s one. European Marketing Association Conference (EMAC), May 2021, Madrid, Spain. ⟨hal-03324108⟩
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