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Journal Articles Recherche et Applications en Marketing (English Edition) Year : 2021

Psychological distance as a working tool for managers

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hal-03323690 , version 1 (22-08-2021)

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  • HAL Id : hal-03323690 , version 1

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Mohamed Didi Alaoui, Veronique Cova. Psychological distance as a working tool for managers. Recherche et Applications en Marketing (English Edition), 2021. ⟨hal-03323690⟩
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