Brand activism: Towards a better understanding in the light of the “Economies of Worth” theory - Archive ouverte HAL Access content directly
Conference Papers Year : 2021

Brand activism: Towards a better understanding in the light of the “Economies of Worth” theory

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hal-03253304 , version 1 (08-06-2021)

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  • HAL Id : hal-03253304 , version 1

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Alexandre Nassar, Géraldine Michel, Valérie Zeitoun. Brand activism: Towards a better understanding in the light of the “Economies of Worth” theory. European Marketing Academy Conference (EMAC), 2021, Online, Spain. ⟨hal-03253304⟩
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