Conference Papers
Year : 2021
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https://hal.science/hal-03253304
Submitted on : Tuesday, June 8, 2021-11:23:30 AM
Last modification on : Wednesday, September 28, 2022-4:18:55 PM
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- HAL Id : hal-03253304 , version 1
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Alexandre Nassar, Géraldine Michel, Valérie Zeitoun. Brand activism: Towards a better understanding in the light of the “Economies of Worth” theory. European Marketing Academy Conference (EMAC), 2021, Online, Spain. ⟨hal-03253304⟩
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