Conference Papers
Year : 2021
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https://hal.science/hal-03253259
Submitted on : Tuesday, June 8, 2021-11:11:16 AM
Last modification on : Wednesday, September 28, 2022-4:19:08 PM
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- HAL Id : hal-03253259 , version 1
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Ghizlane Kasmi, Géraldine Michel, Valérie Zeitoun. Exploring brand status within the rap subculture: a mutual influence on brands and rappers. European Marketing Academy Conference (EMAC), 2021, Online, Spain. ⟨hal-03253259⟩
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