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Submitted on : Tuesday, June 8, 2021-11:08:05 AM
Last modification on : Wednesday, September 28, 2022-4:18:44 PM
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- HAL Id : hal-03253249 , version 1
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Camille Cornudet, Géraldine Michel. How legitimation strategies impact consumer perception. European Marketing Academy Conference (EMAC), 2021, Online, Spain. ⟨hal-03253249⟩
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