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How legitimation strategies impact consumer perception

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hal-03253249 , version 1 (08-06-2021)

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  • HAL Id : hal-03253249 , version 1

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Camille Cornudet, Géraldine Michel. How legitimation strategies impact consumer perception. European Marketing Academy Conference (EMAC), 2021, Online, Spain. ⟨hal-03253249⟩
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