An exploration of effects of launching empowerment strategies by brands for participating customers - Archive ouverte HAL
Communication Dans Un Congrès Année : 2020

An exploration of effects of launching empowerment strategies by brands for participating customers

Hajer Bachouche
  • Fonction : Auteur
  • PersonId : 1021248
Ouidade Sabri
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Dates et versions

hal-03253181 , version 1 (08-06-2021)

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  • HAL Id : hal-03253181 , version 1

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Hajer Bachouche, Ouidade Sabri. An exploration of effects of launching empowerment strategies by brands for participating customers. 23rd AMS World Marketing Congress, Jun 2020, Brisbane, Australia. ⟨hal-03253181⟩
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