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https://hal.science/hal-03253172
Submitted on : Tuesday, June 8, 2021-10:46:24 AM
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- HAL Id : hal-03253172 , version 1
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Hajer Bachouche, Ouidade Sabri, E. Pehlivan. You Donate, We Vote: An Investigation of the Efficacy Of Empowerment to Select Strategies Implemented in Cause-Related Marketing Campaigns. 36è congrès AFM, 2020, Biarritz, France. ⟨hal-03253172⟩
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