You Donate, We Vote: An Investigation of the Efficacy Of Empowerment to Select Strategies Implemented in Cause-Related Marketing Campaigns - Archive ouverte HAL Access content directly
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You Donate, We Vote: An Investigation of the Efficacy Of Empowerment to Select Strategies Implemented in Cause-Related Marketing Campaigns

Hajer Bachouche
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  • PersonId : 1021248
Ouidade Sabri
E. Pehlivan
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hal-03253172 , version 1 (08-06-2021)

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  • HAL Id : hal-03253172 , version 1

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Hajer Bachouche, Ouidade Sabri, E. Pehlivan. You Donate, We Vote: An Investigation of the Efficacy Of Empowerment to Select Strategies Implemented in Cause-Related Marketing Campaigns. 36è congrès AFM, 2020, Biarritz, France. ⟨hal-03253172⟩
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