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              <p>Sound is everywhere. Manipulating complex sound material has never been so easy and achieved good quality audio has never been so accessible. In the broad variety of audio systems, automotive industry offers a very specific audio product which become the customer?s choice criteria : Cars is becoming the best place to listen to music and offer outstanding / smart / emotional sound experiences through innovative technologies. In the mean time augmented reality entertainment market is intensively growing in many fields. By combining auditory cues to reality, automotive audio augmented reality aims to extend the real world to propose a multisensorial object. By evolving toward electric, connected and autonomous vehicles, a new relationship is going to emerge between cars and their occupants. From entertainment to dynamic sound, acoustic experiences on board, experience will be immersive, proactive and contextual. This article proposes an exploration of audio augmented reality in the automotive fields from sound design to regulation with a focus on audio and NVH tools.</p>
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