As human beings we are constantly immersed in different atmospheres and spontaneously associate them with space. We propose here to focus on atmospheres of objects. In over more than two decades of experience with Satyendra Pakhalé Associates, we have developed a research program complementary to studio practice. While designing objects, we investigate their related atmospheres and cultivate a deep understanding of human perception and sensoriality referring to multiple sources. With the intention to empower the ability of objects to contribute to the broadest necessities of human – social and sensorial – being, here we focus attention on the invisible aura that surrounds objects and evokes specific feelings. We call this holistic practice as ‘Culture of Creation’.