In the logistic chain domain, the traceability of shipments in their entire delivery process from the shipper to the consignee involves many stakeholders. From the traceability data, contractual decisions may be taken such as incident detection, validation of the delivery or billing. The stakeholders require transparency in the whole process. The combination of the Internet of Things (IoT) and the blockchain paradigms helps in the development of automated and trusted systems. In this context, ensuring the quality of the IoT data is an absolute requirement for the adoption of those technologies. In this article, we propose an approach to assess the data quality (DQ) of IoT data sources using a logistic traceability smart contract developed on top of a blockchain. We select the quality dimensions relevant to our context, namely accuracy, completeness, consistency and currentness, with a proposition of their corresponding measurement methods. We also propose a data quality model specific to the logistic chain domain and a distributed traceability architecture. The evaluation of the proposal shows the capacity of the proposed method to assess the IoT data quality and ensure the user agreement on the data qualification rules. The proposed solution opens new opportunities in the development of automated logistic traceability systems.