Track : Retail Marketing Who are the retailers now?
Résumé
Apocalyptic headlines in most major markets around the world suggest that the retail industry is witnessing seismic change. But have the rules of the game changed, or do present events simply represent the next turn of the evolutionary wheel of retail development? This paper takes historical, environmental, and strategic perspectives in seeking to address this question, identifying enduring features from previous cycles, key factors in contemporary change, and the critical capabilities and resources which will help in understanding what being a retailer will mean/imply in the future. Finally, implications for marketing research are proposed.
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Collin-Lachaud Reynolds and Cuthbertson AM 2018.pdf (154.57 Ko)
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